Strategy & Implementation


An effective Corporate Social Responsibility Strategy is one that has sustainability built into it; this is possible only when it is integrated with the Business Strategy. This is not so much of a challenge as long as we can leverage on existing processes that are integral to our business. This way, as we progress in business, we are able to generate value for all stakeholders. A few examples of this kind of award winning ( CMO Asia Award for Sustainable CSR Strategies 2011) CSR strategy implementation for an Indian Telecom Company are:

Objective:

To create employment/ employability opportunities for people with disability

Solution:

Using technology to enable People with Disability
  • For People with Visual Disability: Outsourcing of out-bound call centers (voice) for up-selling of products and services
  • For People with Intellectual Disability : Out-sourcing of back-office data-entry BPO operations
  • For People with Hearing Disability: Outsourcing bill delivery operations.

Objective:

Use Communication technology to empower Rural Women Entrepreneurs

Solution:

Creating relevant linkages with the mobile phone as a platform

Objective:

To cerate a channel of responsible e-waste disposal for our customers - users of mobile phones, chargers, batteries etc

Solution:

Ewaste Management

  • Creation of an ewaste policy
  • Placing of ewaste collection boxes in all areas of high footfall ( offices of the company and retail stores)
  • The ewaste so collected was responsibly disposed through two e-waste disposal companies, certified by the Ministry of Environment.

Objective:

To mitigate harmful effects on environment.

Solutions:

  1. Green Towers encouraging use of alternative fuels to reduce Carbon footprint for a telecom Company
  2. Energy Conservation Programme among school children for a Power Distribution Company
  3. Water de-fluoridation project also implemented using cost-effective technique for the village communities affected by fluorosis due to high contents of fluoride in water for a wind power company.